Understanding Your Game Through Data

Analytics for indies 101 Along with marketing & PR, market research and analytics are still considered to be something reserved exclusively for “the big guys” — either major publishers or free-to-play behemoths. Some indie developers even go as far as to declare these tools “evil”, and stand by our ancestral ways of...
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What is PR actually?

An introduction What is PR actually? Unlike many would want you to believe, there is no magical secret we use to turn your game into a success. By the end of this article you will know for certain if you should do your own PR or if you should hire...
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